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Cake day: February 19th, 2025

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  • “Terroir originally applied to grapes, it now applies to many more things. I can tell you, IMHO, where the best cashews come from, or peanuts, oregano, avocados, sumac,”

    Where you think the best version of x cones from has nothing to do with terroir. Terroir is the idea that cashews grown in this one specific place will always have traits that cashews of the same exact variety planted in a different place next door will not have.

    “ Côte Chalonnaise vs Côte d’Or is real, as is the difference between Yerba Mate from Paraguay vs from Brazil.”

    That again isn’t inherent to terroir as Brazil and Paraguay are far too large to talk about distinctions that come from a specific place.

    To be clear I have colleagues who can tell you precisely which year and vineyard, not just winery, specific wines came from because of taste alone. That is what terroir imparts an American oak tree won’t have this and doesn’t have terroir much like coffee, tea or hops do not.


  • Terroir is a concept from wine that the site that the grapes are grown in carry specific traits that are inherent to that place. For example any grape grown on the Rutherford Bench in Napa Valley seems to carry hints of mint and raspberry. Grapes grown two miles outside of the Rutherford Bench that are clones of ones in the Bench appellation do not gave these notes. That notion of flavor specific to place is what terroir is.

    The idea that American Oak expresses terroir rather than species specific traits is not logical. You aren’t going to find someone who can tell if an oak for a barrel is harvested in Michigan vs Kentucky whereas you can find people who can identify which 3 acre parcel of land in Burgundy a wine came from.

    Lots of other groups have glommed onto the notion of terroir but it is all marketing bullshit for the most part.



  • I have three decades in the wine and booze industry. I have worked it at all levels in the USA. This is the biggest load of unscientific horseshit imaginable.

    Terroir is the notion that the climate and surrounding conditions can impart specific unique flavors to grapes grown in a specific place. The grapes part is key because grapes, unlike many other plants, can make wine just using itself and maybe some water. The idea that wine barrels, whose trees come from places like the USA rather than this specific three hectare area in Ohio, can have a sense of terroir is laughable.

    Yes American oak and French oak have different tastes but it isn’t as if I could put a glass of whiskey in from of an expert and have them guess where the wood came from whereas doing so is a common test for grapes in wine.