Before the election, I was able to see this multiple poll breakdown that was kind of surprising. If you were under 35 and male, you were more likely to have voted CPC. Every other group (esp. women under 35 and everyone over 65) was more likely to vote LPC. This tells me Poilievre’s social media campaign, which you may recall was highly “manosphere”-coded was effective with the target group. The good news then is that (while not making the same mistake as the CPC and forgetting other demographics exist), we can reach these people with a smart approach online.
I think Rational National has a good point in that video I linked that maybe these folks who were taken in by the Conservatives were under the impression because the Liberals were in charge as long as they can remember, everything is solely their fault. They’re likely missing the overall historical context that we can’t afford to keep the tax burden on poor people (especially as wages stagnate) instead of the rich (whose incomes have been exploding up until Trump’s market crashes) as we’ve been doing increasingly for decades upon decades.
It certainly is possible. Most people have shitty memories for anything that they’re not passionate about, and very few people are passionate about politics or how things change around them. Just the latest outrage article more often than not.
But I do think that there is also a connection to the fact that the left is sorely underrepresented in social media as well. And I don’t just mean in terms of content creators, but platform owners as well. After all, even if most tech bros that started up all our favourite online media giants, once they reach the top, every single force in the capatalistic world that let them get on top is now a force that drives them hard to the right. Legislation makes it harder to earn more money when you’ve already squeezed out the easy and legal opportunities. The left is all about change and democratizing things, where the corporate giants have already consolidated so much of the economy that this is a legitimate threat to their power. Not to mention that making it easier for entrepreneurs to start up new companies without relying on venture capital influence to avoid the risk of personal bankruptcy is a direct threat that may topple their empire if they can’t buy them out (or will be bought by someone else who already is a direct threat).
And then there’s the fact that advertising money flock towards right wing content creators because not only are they more commercially safe since they are far less likely to call out corporations doing bad things, but they’re also more willing to take money from unethical sources. I mean, how often does right wing youtubers advertise energy drinks and protein powders? Or what about supplements or “muscle enhancers”?
The double whammy of right wing media giants and right wing content creators make it really hard for the left to get their voice out at all, especially to the young who exclusively get their news from these sources.
I mean, imagine how many think that the stuff they hear on facebook is actual legitimate news despite them officially not allowing Canadian news to be advertised on their services?
Before the election, I was able to see this multiple poll breakdown that was kind of surprising. If you were under 35 and male, you were more likely to have voted CPC. Every other group (esp. women under 35 and everyone over 65) was more likely to vote LPC. This tells me Poilievre’s social media campaign, which you may recall was highly “manosphere”-coded was effective with the target group. The good news then is that (while not making the same mistake as the CPC and forgetting other demographics exist), we can reach these people with a smart approach online.
I think Rational National has a good point in that video I linked that maybe these folks who were taken in by the Conservatives were under the impression because the Liberals were in charge as long as they can remember, everything is solely their fault. They’re likely missing the overall historical context that we can’t afford to keep the tax burden on poor people (especially as wages stagnate) instead of the rich (whose incomes have been exploding up until Trump’s market crashes) as we’ve been doing increasingly for decades upon decades.
It certainly is possible. Most people have shitty memories for anything that they’re not passionate about, and very few people are passionate about politics or how things change around them. Just the latest outrage article more often than not.
But I do think that there is also a connection to the fact that the left is sorely underrepresented in social media as well. And I don’t just mean in terms of content creators, but platform owners as well. After all, even if most tech bros that started up all our favourite online media giants, once they reach the top, every single force in the capatalistic world that let them get on top is now a force that drives them hard to the right. Legislation makes it harder to earn more money when you’ve already squeezed out the easy and legal opportunities. The left is all about change and democratizing things, where the corporate giants have already consolidated so much of the economy that this is a legitimate threat to their power. Not to mention that making it easier for entrepreneurs to start up new companies without relying on venture capital influence to avoid the risk of personal bankruptcy is a direct threat that may topple their empire if they can’t buy them out (or will be bought by someone else who already is a direct threat).
And then there’s the fact that advertising money flock towards right wing content creators because not only are they more commercially safe since they are far less likely to call out corporations doing bad things, but they’re also more willing to take money from unethical sources. I mean, how often does right wing youtubers advertise energy drinks and protein powders? Or what about supplements or “muscle enhancers”?
The double whammy of right wing media giants and right wing content creators make it really hard for the left to get their voice out at all, especially to the young who exclusively get their news from these sources.
I mean, imagine how many think that the stuff they hear on facebook is actual legitimate news despite them officially not allowing Canadian news to be advertised on their services?