Warner Bros. Discovery is feeling the effects of the Max merge.

HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers::Warner Bros. Discovery lost 1.8 million subscribers in the second quarter of 2023 following HBO Max’s rebrand to Max. The company now has 95.8 million subscribers across all of its services.

  • UnderpantsWeevil@lemmy.worldEnglish
    9·
    2 years ago

    Still calling it HBO Max would have tainted the brand

    Is there an HBO left that isn’t Max? It isn’t as though I can stream the Good HBO sans the Bad reality tv crap.

    Which also tells you what they think of customers

    I get HBO through AT&T as a perk. I don’t subscribe to it independently. Its possible that someone at HBO noticed the bulk of their user base has some kind of arrangement like this and thinks just drawing down revenue from these default subscriptions is preferable to chasing new user sign-ups through attractive content and salesmanship.

    • pqdinfo@lemmy.worldEnglish
      7·
      2 years ago

      I think it’s limited to a cable channel now. I don’t believe a streaming HBO service, beyond some (most?) programs being available on Max, is available.

      Part of me wonders if that also means DiscoveryWB is planning to sell it at some point, as it doesn’t really fit with what the new company does.

    • Techmaster@lemmy.worldEnglish
      3·
      2 years ago

      Until those companies realize that it provides no value, and drop the added expense because they know their customers won’t care.