At first this article reads like your typical anti-piracy screed. It rants about how 10x more people watched GoT illegally (confusing them with lost sales) and ends with how downloading movies can get your credit card stolen.
The middle of the article however, destroys the author’s case.
Time Warner (owning company of HBO) CEO Alan Bewkes stated in 2013 how becoming the most illegally streamed show in history was “better than an Emmy” and that torrenting ultimately led to more paid subscriptions.
“We’ve been dealing with this for 20, 30 years—people sharing subs, running wires down the backs of apartment buildings. Our experience is that it leads to more paying subs. I think you’re right that Game of Thrones is the most pirated show in the world and that’s better than an Emmy.”
The CEO of Time Warner, who knows more about the finances of his own show than ForeverGeek writer Tom Llewellyn, championed piracy and said that it brought them more subscribers rather than nearly destroying the show as the article claims.
Needless to say, Tom forwent a rebuttal in favor of writing how you can get malware from downloading it…
Anti-Piracy Propaganda: 0 Truth: 1
Zero sympathy. If they wanted to reduce the amount of illegal streamers, all they’ve got to do is make their content more accessible.
Release it on multiple streaming platforms, not just their own. Ensure its released globally at the same time. And get rid of the geo-blocking.
The lack of reasonable legal alternatives is what drives piracy.
As evidenced by the brief moment in history when Netflix was all that and it drove video piracy all but to extinction.
That´s so insane, right? I mean, they practically had us in the bag with netflix. People either had their own account or chipped in to use someone elses one BUT EITHER WAY, THEY PAID FOR IT! And then came one of the rare moments where more competition was actually bad.
It’s not the competition that’s bad! It’s the anti competitive laws that allowed it to spoil. Companies saw how profitable Netflix was and pulled their shows from the platform to artificially create a reason for consumers to use their own shitty services. Netflix was no longer able to purchase those titles.
I think with digital content platforms in general, competition means more headaches for customers.
The store front/streaming service is not what people sign up for, but the access to a certain movie, show or game. If the catalog of all available pieces of content gets scattered across multiple services you now have to use multiple apps, pay multiple subscription fees and search through multiple catalogs.
I’d say from a customer’s perspective, increased competition lead to a worse situation.
The thing here is that, for the most part, it’s not actually competition, but a collection of monopolies.
You want to watch show X? You have to go to the streaming service that has the monopoly on show X. It you want to watch that show, in many cases you can’t just substitute it for a different show.
If you have five stores selling all sorts of food, then that’s competition. If you instead have a butcher, a baker, a candy shop, a dairy shop and a fruits/vegetable shop, that’s splitting the turf. You can’t just substitute the ground beef for your burgers with skittles, because the butcher is more expensive than the candy shop.
Caveat to this argument: If you really don’t care about what you watch, then these different streaming services really are interchangable competitors and then the competition is good, because e.g. a shared Disney+ account is much cheaper than the now-non-shareable Netflix account.
Good thing they were fast enough to destroy it with the shittiest last season ever.
GoT never captured me past the first few episodes. What was bad about the ending?
That they threw away all the rules they established before like traveling now took 0 hours and soon. All of this because the last book wasn’t written yet so they had to write some story themselves and failed miserably.
I read an essay where the author argued that in the first few seasons, the GRR Martin material, World events happened and the characters were forced to adapt and react.
Once the television writers took over, the dynamic flipped so characters’ actions forced the World itself to change and react, which is apparently how most television writing works since television writing revolves mostly around characters.
That’s a pretty inelegant way to explain it, sorry, but I think the idea feels pretty accurate to me. There is a definite point where you can tell when the staff writers have to start plotting for themselves.
See, I think that was the plan all along, to totally own all the losers that pirated GoT, by totally spoiling the show for everyone.
Let’s be real. HBO wanted to hold on to their cash cow for as long as possible, but D&D just shat all over the last season to get that sweet Star Wars cash.
Nobody was on-board with anything in that last season except D&D, who just wanted to finish it off as fast as possible. Not even the actors.
The hilarious thing is how their own bungling of the last season cost them the Star Wars gig. Maybe if they’d actually put in some effort instead of half assing it, they’d have gotten the job. But then again, the show was on a downward spiral since the end of Season 4, and Dumb and Dumber’s only talent was adapting the books really well (and even then, they still fudged details), so I suppose this was bound to happen.
Dumb and Dumber’s only talent was adapting the books really well
Honestly, I want more Hollywood writers who are good at adapting books, instead of hating the source material and doing a terrible job winging it.
I can’t count the number of TV shows ruined by Hollywood writers usurping the universes from multi-million dollar and very successful source material, just to create their own shitty version themselves. In fact, it’s much easier to adapt source material, so I don’t even understand why they don’t do it out of pure laziness. If they could just drop their fucking egos for a bit, they could be as famous as D&D.
Instead it was destroyed by two greedy fucks rushing the ending two seasons early so they could move on to their next cash grab flop!
Great post, thanks.
HBO has repeated this policy for decades. Shared passwords and piracy drive long term retention. If your company is thinking long term, all that matters is raw content quality, which HBO has always dominated.
