“45% less plastic and 75% less water!”
But the product they are comparing it to has 90% more detergent…
EDIT: Thank you for pointing the error of my ways, guys.
This article cleared up some misconceptions I had. TIL, there’s way more water in liquid detergent than you’d think!
Explain your thought process here, how did you arrive at the larger bottle being 90% more detergent? It’s EXPLICITLY clear that the concentration is higher in the smaller bottle.
You could complain about the form factor or lack of precision in dosing loads using the higher concentration, but “detergent” is mostly water, which they clearly said they reduced by 75% (same solute, with less water/solvent = higher concentration).
Quick search and going by what it says on the label, the cost per load has not significantly changed, a little more than half a penny’s difference:
Ultra Concentrated (left) $15/60 loads = $0.25/load https://mrsmeyers.com/collections/laundry/products/ultra-concentrated-laundry-detergent-rain-water?variant=50673207640338
Standard (right) $18/74 loads = $0.2432/load https://mrsmeyers.com/collections/laundry/products/ultra-concentrated-laundry-detergent-rain-water?variant=50673207640338