99% of people want a drop-in replacement for Windows that will install and run every possible Windows-compatible application, game and device without them having to make any extra effort or learn anything new. Basically Windows but free (in all senses).

Any even slightly subtle difference or incompatibility and they’ll balk. Linux can never be that, and Microsoft will keep the goalposts moving anyway to be sure of it.

Sure, a lot more works and is more user friendly than 15 years ago, but most people won’t make the time to sit down and deal with something new unless it’s forced on them… which is what Microsoft are doing with Win11.