Report finds over a quarter of Canadians exposed to ‘more sophisticated and more politically polarizing’ fake content

More than a quarter of Canadians have been exposed to fake political content on social media that is “more sophisticated and more politically polarizing” as the country prepares to vote in a federal election, researchers have found, warning that platforms must increase protections amid a “dramatic acceleration” of online disinformation in the final weeks of the campaign.

In a new report released on Friday, Canada’s Media Ecosystem Observatory found a growing number of Facebook ads impersonating legitimate news sources were instead promoting fraudulent investment schemes, often involving cryptocurrency.

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Media researchers found more than half of Canadians still say they get political news from Facebook, despite the platform’s ban on news articles from reputable outlets.