If memory serves, this is Breezewood, PA; about the middle of the state of Pennsylvania, along the PA turnpike. It’s an easy on/off between Pittsburgh and Philadelphia that doesn’t sell you convenience food at turnpike rest stop captive prices.
Anyway, central to west PA is Appalachian mountains, and this part of Breezewood is at the bottom of a valley. The sign is tall so you can see it east and westbound from the turnpike.
I don’t know why I shared this information.
Gibberish text is the final missing piece to solve. Then you and I are old Mr Simpson yelling at clouds.