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Cake day: July 4th, 2023

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  • Cognitive dissonance.

    “Coping with the nuances of contradictory ideas or experiences is mentally stressful. It requires energy and effort to sit with those seemingly opposite things that all seem true. Festinger argued that some people would inevitably resolve the dissonance by blindly believing whatever they wanted to believe.” Festinger, Leon (1962). “Cognitive Dissonance”