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Cake day: June 23rd, 2023

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  • The word hypernormalisation was coined by Alexei Yurchak a professor of anthropology who was born in Leningrad. He introduced the word which describes paradoxes of life during the 1970s and 1980s in the USSR. He says everyone in the Soviet Union knew the system was failing, but no one could imagine any alternative to the status quo and politicians and citizens alike were resigned to maintaining the pretense of a functioning society. Over time, the mass delusion became a self-fulfilling prophecy with everyone accepting it as the new norm rather than pretend.


  • Your emotions and feelings are your brain and body’s way of communicating with you - listen to them. If you take some time to feel your feelings with a sympathetic lens, you can better understand what’s wrong. While fixing it will be a lot longer of a journey, simply allowing your self to listen will be a good first step.